The Business Intuition Niche - We're Making Progress!

I've noticed more and more searches on Google are using the keywords "business intuition". It's still very sporadic but still, there's a trend. So what will it take to bring this concept in mainstream business conversations?

Well, probably a few more years. And a more systematic approach to intuition overall. This field has been plagued with dial-a-psychic connotations and the fuzzy-gut-feeling concepts, making it difficult to get a credible approach to strategic intuition.

Yet, every successful CEO is using intuition, whether she calls it that or something else. Business is a fluctuating world where you have to make decisions with limited factual information. That exactly the Business Intuition niche.

Business Intuition is a unique opportunity to turn sporadic "gut feelings" into a systematic right-brain approach to decision making. It's not about predicting the future or reading people's minds. Business intuition allows you to leverage all the little pieces of information that are scattered all over your conscious and subconscious mind. By bringing it all together in a coherent "whole", you are more likely to create lasting results than by just guessing or hoping it turns out well...

And when you consider that both Oprah and Trump attribute their success to following their intuition, it makes that approach pretty darn interesting.

So there's still a long ways to go but we are making progress! I was very surprised and so excited to get a call from Intel (an Engineering firm, no less!) asking me to speak at their employee conference about Business Intuition. They were specifically looking for an approach to Intuition that kept it relevant to the business world...A perfect match for my work in this domain.

So even though the trend is just beginning, it's definitely gathering momentum. And in business, there's nothing more exciting than momentum!